JeaCobs

Logo Design/Brand Identity

JeaCobs is a fictional upscale fashion brand that specializes in custom-tailored garments for both men and women. The brand is rooted in craftsmanship, authenticity, and timeless elegance—celebrating the artistry of hand-stitched detail and tailored perfection.

The logo was designed to embody the essence of bespoke fashion, using a flowing, script-like form that mimics the movement of hand-sewn thread. It strikes a balance between soft curves and bold strokes, giving the identity a refined yet handcrafted feel. A key feature is the extended tail of the “b,” which sweeps beneath the wordmark like a trailing stitch—subtly referencing the brand’s dedication to craftsmanship while adding a layer of visual storytelling.

My goal was to visually express JeaCobs’ core values—craftsmanship, precision, and bold luxury—through intentional typography, elegant line work, and a thoughtfully developed visual style that reflects strength and style in equal measure.